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zoe wu

I'm an experienced multimedia designer with diverse skills in UI&UX design, digital marketing, graphic design, branding, animation, and video editing. I'm highly adaptable to new technologies, with strong problem-solving skills that ensure timely project delivery and client satisfaction.

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“Designing for the future, informed by the past, and grounded in the present”

As a designer with 7 years of experience in digital marketing, I am committed to understanding design principles and market trends to create effective solutions that meet my clients' needs. I possess a deep understanding of customer insights, and I work closely with clients to develop customized solutions that not only meet but exceed their expectations.

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01 Graphic

Design that tells a story, evokes emotion, and inspires action

As a designer, I have experience in various design types, including logo design, branding, packaging design, print design such as brochures and business cards, digital and social media design, website and mobile application design, UI/UX design, illustration, and typography.

02 UI&UX


Functionality and aesthetics in perfect harmony. Design that connects, engages, and delights users.

I understand that the user experience is crucial to the success of any digital product. That's why I strive to create designs that are not only visually appealing but also intuitive, user-friendly, and accessible. My goal is to make sure that every element of the design contributes to a positive user experience, whether it's a website or an app. I believe that great design should be easy to use and navigate, and should ultimately make the user's life easier.


03 Visual

Visual design should evokes emotion and leaves a lasting impression.

Design is about creating something that not only looks good but also serves a specific purpose, whether it's to inform, persuade, or entertain. The rise of digital platforms and tools has opened up new avenues for experimentation and innovation in design, allowing me to push the boundaries of what's possible.

My Design Porcess

As a designer, my design process involves understanding the project requirements, conducting research, generating concepts, creating prototypes, refining visual aesthetics, and presenting the final design to clients. It is a dynamic journey that combines creativity, research, iteration, and collaboration with clients.


Identify the problem


Researching it in-depth


Ideating possible solutions, then
Evaluating and selecting a promising solution


Testing & Improving & Releasing

Understanding the client's needs and objectives is crucial to me. This step involves asking the right questions and gathering information about the client's target audience, competition, and goals.

After identifying the problem, it's time for me to conduct thorough research into the client's industry, market trends, and design styles. This stage also involves analyzing the client's brand identity, including their visual style, tone, and messaging.

Based on my research, I ideate possible solutions and develop design concepts. I explore different design directions and experiment with various colors, typography, and layout options. This is the stage where creativity and innovation are key. Once the design ideas have been generated, it's important to evaluate them against the client's objectives and choose the best solution to move forward with. 

I test the prototype and troubleshoot any issues that arise. This could involve conducting user testing, reviewing analytics data, or working with developers to ensure the design is technically sound. Based on the testing and feedback, I make improvements to the design. Finally, I deliver the final product to the client. 



I design with vision,
create with purpose.

  • Instagram
  • LinkedIn
  • Behance
  • Dribbble

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