Freshook is an app to buy and sell locally. The App targets on 3 different types of users：
They could identify all the Chinese restaurants and supermarket accurately through this App. General users could easily find the products that on sale and get a coupon on this app.
We look forward to cooperation opportunities with local restaurants at Halifax. The App provides a platform for E-Business to exist. All the local restaurants, especially new restaurants could post their chef's special on this app and sell their products easily.
Based on previous first-stage research, we found that Personal advertising has a huge market in the area. So we created a function that allows people to post their own ads, promote their business, or buy and sell their own personal belongings on the app.
Wireframe, visual design, usability testing, and motion design. I also get involved in primary research including user survey, and individual interviews.
1. User Flow Diagram
Based on previous first-stage research and discussion with the team, I built a user flow diagrams to identify the structure of this app and tried to visualize the complexity of the task.
Then, I discussed with the developer team to further determine the functionality of the App. Once we finalized the user task flow, I started making the wireframe and made sure the functionality of every section in the application clearer.
3. Usability Testing.
We invited 6 targeted users to test Freshook to Identify usability issues in different sections of the App.
To give personality to the app, I also Designed custom icons that reflected the fun, sociable and unique side of Freshook, with simple shapes and yellow color.
5. User-interface design
I Identified usability issues in different sections and provided user-friendly mock-ups. I also continuously improved front-end innovation and usability qualities by performing user research, and testing.
My design purpose:
Make it simple: keep the main functions, cut unnecessary fields from the last vision of design.
Make it clear: replace icons with labels, increase readability by increasing font size and color contrast.
Follow design pattern for them: Learn their behaviors and understand the design constraints for them.