© 2017 by Xunzi Wu. 

FRESHOOK

Freshook is an app to buy and sell locally. The App targets on 3 different types of users:

 

General user: 

They could identify all the Chinese restaurants and supermarket accurately through this App. General users could easily find the products that on sale and get a coupon on this app.

 

Local restaurants:

We look forward to cooperation opportunities with local restaurants at Halifax. The App provides a platform for E-Business to exist. All the local restaurants, especially new restaurants could post their chef's special on this app and sell their products easily.

 

Personal advertiser:

Based on previous first-stage research, we found that Personal advertising has a huge market in the area. So we created a function that allows people to post their own ads, promote their business, or buy and sell their own personal belongings on the app.

 

My responsibilities:

 

Wireframe, visual design, usability testing, and motion design. I also get involved in primary research including user survey, and individual interviews.

 

1. User Flow Diagram

 

Based on previous first-stage research and discussion with the team, I built a user flow diagrams to identify the structure of this app and tried to visualize the complexity of the task.

 

2. Wireframe

 

Then, I discussed with the developer team to further determine the functionality of the App. Once we finalized the user task flow, I started making the wireframe and made sure the functionality of every section in the application clearer.

 

3. Usability Testing.

 

We invited 6 targeted users to test Freshook to Identify usability issues in different sections of the App.

 

4. Iconography

 

To give personality to the app, I also Designed custom icons that reflected the fun, sociable and unique side of Freshook, with simple shapes and yellow color.

 

5. User-interface design 

 

I Identified usability issues in different sections and provided user-friendly mock-ups. I also continuously improved front-end innovation and usability qualities by performing user research, and testing. 

 

 

My design purpose:

 

Make it simple: keep the main functions, cut unnecessary fields from the last vision of design.

 

 

Make it clear: replace icons with labels, increase readability by increasing font size and color contrast.

 

Follow design pattern for them: Learn their behaviors and understand the design constraints for them.