Codmaw is a sub-brand under Seacoo, specializing in dried codfish gelatin products with nourishing and beautifying effects. This product is primarily targeted towards female users aged 25 to 55.
Therefore, I want to embody an elegant and minimalist characteristic in the brand's identity while incorporating the initials "C" and "M" of the product's name and the shape of a fish in the logo design. In addition to the logo and packaging design, I have also developed other extensions, such as a design brochure and future fish oil production plans.
I have been involved in and designed numerous product packaging projects. Unlike typical digital design, packaging design demands a deeper understanding of printing techniques, materials, and the production process.
It is crucial for me to strike a balance between creativity and practicality, ensuring that the final packaging not only looks visually appealing but also fulfills its functional role in protecting and promoting the product effectively. By carefully considering the brand's identity, target audience, and market positioning, I can craft packaging designs that leave a lasting impression and enhance the overall product experience for customers.
An Ebook allows me to creatively present information in a visually appealing manner, making complex concepts more accessible and understandable for readers. Additionally, by optimizing the Ebook for different devices and screen sizes, I can guarantee a consistent and user-friendly experience across various platforms.
I also focus on designing a visually cohesive Ebook that aligns with the brand's identity and message. Consistent use of colors, fonts, and layout elements will not only enhance readability but also reinforce the brand's presence in the minds of the readers.
For a Chinese tavern, I combined watercolor and classical calligraphy to create a unique logo. The design exudes elegance, tradition, and authenticity, reflecting the tavern's commitment to preserving cultural heritage.
The colors and fonts were carefully chosen for legibility and harmonization, resulting in a sophisticated and memorable logo that sets the tavern apart from its competitors.